Key Takeaways:
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Blissy silk pillowcases are now available in 1,800 Target stores nationwide.
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Made from 100% mulberry silk, they promote healthier skin and hair.
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Backed by 250,000+ five-star reviews and dermatologist endorsements.
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Target launch includes five limited edition shades with premium quality.
We're absolutely thrilled to share that Blissy is now available at Target stores nationwide! As of September 14th 2025, you can now find our signature 100% mulberry silk pillowcases in 1,800 Target locations across the U.S.
From Our Online Community to Your Local Target
This feels like such a full-circle moment for us. What started as a passion project to bring the luxury of silk to everyone's nightly routine has grown into something truly special — and now it's easier than ever to experience the Blissy difference.
Whether you've been a longtime Blissy lover or you're curious about what all the buzz is about, you can now pick up our pillowcases during your regular Target run. No more waiting for shipping or wondering if silk is worth the hype — you can feel the difference for yourself right in the store.
Why Everyone's Talking About Blissy
If you're new to the silk pillowcase world, here's what makes Blissy special: we're not just another bedding brand. We're all about passive self-care — the kind that works while you sleep, so you wake up looking and feeling better without any extra effort.
Our 100% mulberry silk pillowcases have earned some pretty amazing recognition:
- Over 250,000 five-star reviews from happy customers
- Multiple awards from Good Housekeeping and Oprah Daily
- Clinical studies showing real benefits for skin and hair health
- Dermatologist endorsements from board-certified experts
As Dr. Luke Maxfield, MD, explains: "Blissy's hypoallergenic and moisture-wicking surface helps keep your skincare on your face where it belongs. Studies show clearer, more hydrated skin after just six weeks of use."
The Science Behind Better Beauty Sleep
What makes our silk pillowcases so special? It's all about reducing friction and maintaining moisture. While regular cotton pillowcases can tug at your hair and absorb your skincare products, silk creates a smooth, gentle surface that:
- Prevents hair breakage and frizz while you sleep
- Keeps your skin hydrated by not absorbing your moisturizers
- Reduces sleep creases that can lead to permanent wrinkles
- Regulates temperature for more comfortable sleep
What You'll Find at Target
For this exciting Target launch, we've brought our most popular silk pillowcases in five limited edition shades. These aren't just any pillowcases — they're the same premium quality that has made Blissy a household name, trusted in over 2 million homes worldwide.
Every Blissy pillowcase at Target features our signature:
- Grade 6A, 22-momme 100% mulberry silk
- Hidden zipper closure for a polished look
- Machine-washable convenience (yes, really!)
- OEKO-TEX certification for safety and purity
A New Chapter in Self-Care
This Target partnership represents something bigger than just retail expansion. It's about making effortless self-care accessible to everyone. No matter where you are in your wellness journey, everyone deserves to wake up feeling refreshed with healthier-looking skin and hair.
From being featured on Good Morning America, The View, and Live with Kelly and Mark to going viral on TikTok, Blissy has become more than just a product — it's a movement toward smarter, more sustainable beauty routines.
Ready to Experience the Blissy Difference?
Head to your local Target to find Blissy silk pillowcases in the bedding section. Whether you're treating yourself or picking up the perfect gift for someone special, you'll understand why millions of people have made the switch to silk.
And if you want to explore our full collection? You can always browse our complete range of colors, sizes, and silk accessories online at blissy.com.
Sweet dreams are now just a Target trip away!
